tag:blogger.com,1999:blog-4219596682357500902.post5600701729332409865..comments2023-05-30T00:52:21.649-07:00Comments on Star Bright Business: Why Facebook's growth models the need for interactive marketingUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4219596682357500902.post-74905843098805411292011-01-26T19:00:12.735-08:002011-01-26T19:00:12.735-08:00Sorry, I lost the date in the editing. The "B...Sorry, I lost the date in the editing. The "Bloomberg Businessweek" article is in the January 24 - 30, 2011 issue. The pages are not numbered.Poorhouse Dadhttps://www.blogger.com/profile/02393746026136007596noreply@blogger.comtag:blogger.com,1999:blog-4219596682357500902.post-79758042105290760352011-01-26T18:57:23.003-08:002011-01-26T18:57:23.003-08:00Bloomberg Business week has an article on "Cr...Bloomberg Business week has an article on "Creating Web Addicts...." There's a business niche called "gamification" for "game mechanics" who add interactive content to web sites. Some types of content:<br /><br />- Games and drawings (appeals to sense of fun)<br />- Countdown timers for special offers (appeals to sense of urgency)<br />- Special deals for users who return at specified times (appeals to deal-seekers)<br />- Colorful emblems (e.g., badges) for users who perform certain tasks (e.g., visiting the site 30 times) (appeals to sense of accomplishment)<br />- Awarding points for activities and then ranking the users (appeals to desire for social status)<br />- Progress bars that remind users to complete tasks (e.g., filling in your profile) (appeals to fear of leaving things unfinished)<br /><br />Customer loyalty programs online generally involve only the cost of setting up the program, whereas real-world loyalty programs usually cost for set-up plus the cost of freebies given to customers (e.g., every tenth cup of coffee free).Poorhouse Dadhttps://www.blogger.com/profile/02393746026136007596noreply@blogger.com