tag:blogger.com,1999:blog-42195966823575009022024-03-13T07:57:35.200-07:00Star Bright BusinessUnknownnoreply@blogger.comBlogger119125tag:blogger.com,1999:blog-4219596682357500902.post-85002321505307493072012-02-10T08:00:00.001-08:002012-02-12T21:21:33.265-08:00Pic Tip Friday: Use bait<b>Pic Tip # 15: Catch some customers with bait they will bite.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlx5C-WkgCzP96TLZsMnPjwlahMyg291EJO6Q8Mc-5L4B0OwG4pV0vR6eHkNsHmHHlLXMvNRXzk_4EIkYe0pm6U0tpoim1iDBAAqSWP819BhJYpReCFTezbjObhiR_nLlCrMZAviDZ7bKe/s1600/Photo0067.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlx5C-WkgCzP96TLZsMnPjwlahMyg291EJO6Q8Mc-5L4B0OwG4pV0vR6eHkNsHmHHlLXMvNRXzk_4EIkYe0pm6U0tpoim1iDBAAqSWP819BhJYpReCFTezbjObhiR_nLlCrMZAviDZ7bKe/s400/Photo0067.jpg" width="300" /></a></div><b><br />
</b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-88595638152676362282012-02-03T07:00:00.000-08:002012-02-03T07:00:03.485-08:00Pic Tip Friday: Visibility<b>Pic Tip # 14: Put it where people can see it.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5rtH1XwckZ5lGA8WAz_m96T4DyyyaSZfdN-C_m0Qu3wRDoAIXS2GsMOkRTQss7ftWo_8zcfnmvTPGyK7FC35HFjeRTvV-dZ9YVAMt5JKqPhS67yVzGiMI4eAUeTmQKXs6vHrjHS-AfmpC/s1600/Photo0219.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5rtH1XwckZ5lGA8WAz_m96T4DyyyaSZfdN-C_m0Qu3wRDoAIXS2GsMOkRTQss7ftWo_8zcfnmvTPGyK7FC35HFjeRTvV-dZ9YVAMt5JKqPhS67yVzGiMI4eAUeTmQKXs6vHrjHS-AfmpC/s320/Photo0219.jpg" width="320" /></a></div><b><br />
</b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-75955013909271535222012-02-01T03:56:00.000-08:002012-02-01T03:56:43.858-08:00Target Your Audiences: Why Men Hate Going to Church<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS_voV9NY_KOHim91MkgWuSR8eObJchHGjAIoOpFTTcqUgHuOo0yG7olSfUfWci2z13dum4e5TykZbeiSIYQ7sl6HjuVNWzD6tdLfiI2onrwBXN8s-t1Df8hfD1Qr0hLVydOBo1YKa5B4F/s1600/_225_350_Book.477.cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS_voV9NY_KOHim91MkgWuSR8eObJchHGjAIoOpFTTcqUgHuOo0yG7olSfUfWci2z13dum4e5TykZbeiSIYQ7sl6HjuVNWzD6tdLfiI2onrwBXN8s-t1Df8hfD1Qr0hLVydOBo1YKa5B4F/s200/_225_350_Book.477.cover.jpg" width="130" /></a></div>I just finished reading this book about why men either don't pay much attention in church or don't go at all. You don't have to be a Christian to realize the conclusion of the book: Males are not well represented in churches because they do not like the feminine qualities of the church. In other words, if churches would make changes to appeal to a larger audience that includes males and then market themselves to that male audience, male attendance might rise.<br />
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<b>Knowing your target audience and developing ways to attract that audience matters.</b><br />
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<b><i>What have you done to target audiences? Why do you think targeting audiences is important?</i></b>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-4219596682357500902.post-14033515010999545232012-01-27T09:00:00.000-08:002012-01-27T09:00:07.964-08:00Pic Tip Friday: Samples and try outs<b>Pic Tip # 13: Let them try it on.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFSdgSdBjR1J2u7rbWDUKqChngIHJXQFrCupyKgt1zKDFdfRetp3Dp-fe24pixmmUJWABy1vHOuvvyEL39intkQMglbDHE0MuuQ0XXz7hZM2VkqaknYMg7B2DBmndb3wB7yq4RDX0B3-Q4/s1600/Photo0290.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFSdgSdBjR1J2u7rbWDUKqChngIHJXQFrCupyKgt1zKDFdfRetp3Dp-fe24pixmmUJWABy1vHOuvvyEL39intkQMglbDHE0MuuQ0XXz7hZM2VkqaknYMg7B2DBmndb3wB7yq4RDX0B3-Q4/s400/Photo0290.jpg" width="300" /></a></div><div><br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-1748005609208649682012-01-20T07:00:00.000-08:002012-01-20T07:00:11.669-08:00Pic Tip Friday: Light it up<b>Pic Tip # 12: Light it up. Make it special. If something seems boring, make it exciting. LA Philharmonic does this with its Hollywood Bowl concerts that involve creative lighting and, on occasion, fireworks, as well as video screens that make it easier to see what's happening if you're sitting in the cheap seats.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4aRUj1Qa2tnOjmSZ8gcbaxiyIxADC7hx4KyO7G1Rpg_pihf3J7kNjPThQUmfMRDdgbF2d4HZeO31IhHL3sfEkmuX3ON5JCIRogaCKQgU1Dvj_TzC4D77Z17Iz6HizdX1Yu6iigTImVVNj/s1600/Photo0419.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4aRUj1Qa2tnOjmSZ8gcbaxiyIxADC7hx4KyO7G1Rpg_pihf3J7kNjPThQUmfMRDdgbF2d4HZeO31IhHL3sfEkmuX3ON5JCIRogaCKQgU1Dvj_TzC4D77Z17Iz6HizdX1Yu6iigTImVVNj/s320/Photo0419.jpg" width="240" /></a></div><b><br />
</b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-65250936063970016802012-01-13T11:00:00.000-08:002012-01-13T11:00:01.559-08:00Pic Tip Friday: Community<b>Pic Tip # 11: Find a way to make a communal experience. People like fellowship and community. It's more fun when there's someone to do it with.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrXKgSt2IcDGCJWf0z5YRsSMi1a6XmE8n58ChYbJ7zyhYyAY8tCgzZpcXAJCqDPlpfjfZdR_t9MbxIATWgJInx_LxqHTTxO5Ck3t5f1AWRh7_n0AywOrzQYqvSaiHQL2uq6-oCKGIpiiWg/s1600/Photo0210.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrXKgSt2IcDGCJWf0z5YRsSMi1a6XmE8n58ChYbJ7zyhYyAY8tCgzZpcXAJCqDPlpfjfZdR_t9MbxIATWgJInx_LxqHTTxO5Ck3t5f1AWRh7_n0AywOrzQYqvSaiHQL2uq6-oCKGIpiiWg/s320/Photo0210.jpg" width="240" /></a></div><div><br />
</div><div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-34177736783941019992012-01-06T09:00:00.000-08:002012-01-06T09:00:04.546-08:00Pic Tip Friday: I'll scratch your back if you scratch mine<b>Pic Tip # 10: Make partnerships. This pic is of a wall of fliers for different Bay Area theater companies. But it is found at Hillbarn Theatre. </b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVoM0tAUNqC9t-JCm47k34zURSwVeuGpQEDGsNIIR0od0yWIQPVez9P9btqd4mT-_12a_WYfSIdEX7WqPCx5jywH9d9vOjBnaOM-g9yTy_RnjFF_Ai5HMJxJKuCO9_Q9-qUr3IWyU_938a/s1600/Photo0528.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVoM0tAUNqC9t-JCm47k34zURSwVeuGpQEDGsNIIR0od0yWIQPVez9P9btqd4mT-_12a_WYfSIdEX7WqPCx5jywH9d9vOjBnaOM-g9yTy_RnjFF_Ai5HMJxJKuCO9_Q9-qUr3IWyU_938a/s320/Photo0528.jpg" width="320" /></a></div><b><br />
</b>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-4219596682357500902.post-2911191847964433952011-12-30T13:00:00.000-08:002011-12-30T13:00:01.383-08:00Pic Tip Friday: Be the first, brand something unqiue<b>Pic Tip # 9: Create a unique product. Be the first to brand a genre. Do something different. Combine two genres or two things to make something interesting and new.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXKJ3Yydvjj1J6tQt2ymg822eYRWtoqGJJpmBgxcj4cJs8K9eKBxMX4mYRcG-iN6SDbXSyBWCYsIaFTacnd0-B0blvdlZigFaR4btZOHUPQxjvAe6s6kKRz8MhYYtW6xsIj-N06HCqNkTc/s1600/Photo0498.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXKJ3Yydvjj1J6tQt2ymg822eYRWtoqGJJpmBgxcj4cJs8K9eKBxMX4mYRcG-iN6SDbXSyBWCYsIaFTacnd0-B0blvdlZigFaR4btZOHUPQxjvAe6s6kKRz8MhYYtW6xsIj-N06HCqNkTc/s320/Photo0498.jpg" width="320" /></a></div><b><br />
</b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-58124276685494860932011-12-23T06:00:00.000-08:002011-12-23T06:00:17.795-08:00Pic Tip Friday: Jokes - Have Fun<b>Pic Tip # 8: Do something fun and unique.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9_eQS6Js3KVSqX6PHncjN6Hjha-mLiLpHqqTd6AE6leLzqCe3W3MRl_W-Nl0rgH5k4S5bC34lkfGa3jTBCQLe1WwbnnRYqMFmMpdraw0ljCsJNiATjoWx9BBV5WXkqsMczK9YCKPR-8F-/s1600/Photo0206.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9_eQS6Js3KVSqX6PHncjN6Hjha-mLiLpHqqTd6AE6leLzqCe3W3MRl_W-Nl0rgH5k4S5bC34lkfGa3jTBCQLe1WwbnnRYqMFmMpdraw0ljCsJNiATjoWx9BBV5WXkqsMczK9YCKPR-8F-/s640/Photo0206.jpg" width="480" /></a></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-4219596682357500902.post-44007395366203141832011-12-16T10:05:00.000-08:002011-12-16T10:05:00.197-08:00Pic Tip Friday: Be aware of the times<b>Pic Tip #7: Be aware of the times and take advantage of current trends or events that might give a new or creative spin to your product, business or service.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPmvxbl5xIbVAhyphenhyphen2O8r6H_Ikds1FnSnZ8fUfBCdes87c4w9jQDbvuEm1ocnNfV5JCSBN8mmuP0Tr70OT1O7rgyFOO-ZYebUWD7o72nHI1OH-25UhBuDYI8jJgHCm_b6KmZOlP4OqvGaAyu/s1600/Photo0117.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPmvxbl5xIbVAhyphenhyphen2O8r6H_Ikds1FnSnZ8fUfBCdes87c4w9jQDbvuEm1ocnNfV5JCSBN8mmuP0Tr70OT1O7rgyFOO-ZYebUWD7o72nHI1OH-25UhBuDYI8jJgHCm_b6KmZOlP4OqvGaAyu/s400/Photo0117.jpg" width="300" /></a></div><b><br />
</b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-34357394260771920402011-12-09T12:00:00.000-08:002011-12-09T12:00:02.586-08:00Pic Tip Friday: Details, details, details.<b>Pic Tip # 6: Keep the details in mind.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKUWtgTkMOC7jJig-xqqa8MHm88HIxTJFN3qy9osJ7XCLmXhj684wUZyNzvhqqSxH2dKGSZ9JgMnPa70G2VcXTqq0AvEiCdeprmddhfj9oD0G9WQ_CyLPdYKDxobjod7gE_ln57SYmDp1F/s1600/Photo0047.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKUWtgTkMOC7jJig-xqqa8MHm88HIxTJFN3qy9osJ7XCLmXhj684wUZyNzvhqqSxH2dKGSZ9JgMnPa70G2VcXTqq0AvEiCdeprmddhfj9oD0G9WQ_CyLPdYKDxobjod7gE_ln57SYmDp1F/s320/Photo0047.jpg" width="320" /></a></div><b><br />
</b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-71486066305765566672011-12-02T08:00:00.000-08:002011-12-02T08:00:10.105-08:00Pic Tip Friday: Make your attributes shine<b>Pic Tip #5: Find a way to make your best attributes shine. In this picture, my dad has shaved the rest of his hair to make himself completely bald. His "bald spot" is one of my favorite things about him.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ7gAQdk98Ty_VsbP4E1SuzINJm7Yn7iXynK1dZALNvuKV5uhUOwi3rEEXMglq9E9ar3TH_7qr5ZMdl3Q2Jfaqcv-SOvbH982VOii-GnjqmU-x33fuYPsYRPIMoOQ4y0aFDDgxuxxOsRUm/s1600/Photo0044.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ7gAQdk98Ty_VsbP4E1SuzINJm7Yn7iXynK1dZALNvuKV5uhUOwi3rEEXMglq9E9ar3TH_7qr5ZMdl3Q2Jfaqcv-SOvbH982VOii-GnjqmU-x33fuYPsYRPIMoOQ4y0aFDDgxuxxOsRUm/s400/Photo0044.jpg" width="400" /></a></div><b><br />
</b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-29011109475071090812011-11-25T15:00:00.000-08:002011-11-25T15:00:01.038-08:00Pic Tip Friday: Where the action is<b>Pic Tip # 4: Put yourself or your product or service in the middle of where the action is (like TKTS in Times Square).</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGMajo8P43pFmrYJfGzJjxmWbJBVKtPusu3-fO2mnjjXwY51ZH0-sKVoZNZSV7RHauSrXMVgoTS-nkzQ5EF1wV-Kq4zmfC7Eo6_jNox3NABphhN_CtGR4lcIzPHEAU7RY7OjTQop41WB1h/s1600/Photo0040_001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGMajo8P43pFmrYJfGzJjxmWbJBVKtPusu3-fO2mnjjXwY51ZH0-sKVoZNZSV7RHauSrXMVgoTS-nkzQ5EF1wV-Kq4zmfC7Eo6_jNox3NABphhN_CtGR4lcIzPHEAU7RY7OjTQop41WB1h/s320/Photo0040_001.jpg" width="240" /></a></div><b><br />
</b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-43327649887648962522011-11-18T09:00:00.000-08:002011-11-18T09:00:04.859-08:00Pic Tip Friday: Reinvent<b>Pic Tip # 3: Reinvent (like Lincoln Center did), but without completely throwing out the original. Slow change is better than huge change all at once.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiplb85TtC9Kn4UlsbPTi_2iqX1_JuRHquDC_cuFFnit_7wHJGMlhN7J9s3NZ4wx_rmgDaHWeUypA2mQsBKjn4PekIW5rsdxZpKXvueG-wib-zKsAmpcR6CQsPBc2VOsMDtOykU-5b6EeKr/s1600/Photo0032.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiplb85TtC9Kn4UlsbPTi_2iqX1_JuRHquDC_cuFFnit_7wHJGMlhN7J9s3NZ4wx_rmgDaHWeUypA2mQsBKjn4PekIW5rsdxZpKXvueG-wib-zKsAmpcR6CQsPBc2VOsMDtOykU-5b6EeKr/s400/Photo0032.jpg" width="300" /></a></div><b><br />
</b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-69590664555733069892011-11-15T06:00:00.000-08:002011-11-16T16:37:39.137-08:00Branding Tips: Be the original<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzON0oumfx2e2G0h0dgnDARnGTVFZw6aA_4xjKCEdTudwOSBNslvWjZPu5gj18KVltR9evMJrHJp1Wrv21a8fXm-QNM6Dp6iEC7VUts3l52pBb33CDBgmTLNHSq0J5He2RdC-umhjnd1MC/s1600/Riverdance+Troupe+shot+Photo+by+Jack+Hartin.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzON0oumfx2e2G0h0dgnDARnGTVFZw6aA_4xjKCEdTudwOSBNslvWjZPu5gj18KVltR9evMJrHJp1Wrv21a8fXm-QNM6Dp6iEC7VUts3l52pBb33CDBgmTLNHSq0J5He2RdC-umhjnd1MC/s200/Riverdance+Troupe+shot+Photo+by+Jack+Hartin.jpg" width="200" /></a></div>I recently <a href="http://sacramento.broadwayworld.com/article/BWW-Reviews-RIVERDANCE-FAREWELL-TOUR-Brings-Irish-Culture-to-California-20111103" target="_blank">reviewed Riverdance</a>. It was a spectacular show, but not nearly as mind blowing as I expected. So why has it been so successful? Far more successful than all the knock-off dance shows it has inspired? <i>Because it is the original!</i><br />
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<b>Be the first to establish your brand, and you'll live long and well.</b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-72770583603347657502011-11-11T10:00:00.000-08:002011-11-11T10:00:04.626-08:00Pic Tip Friday: Extraordinary Placement<b>Pic Tip # 2: Put your product somewhere out of the ordinary where it will stand out.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfMwyGk9ZS-W12YmyilvSdIFA9sNQxqYmmN1Ig8FiPR498RWucHjoUwTg0ETHBWddw3Zzw17UHWmmj244BqWIEsjMfwx65YH8Nppv13i52PH6XNHtrtlgPhzKV6x18Uc8R00n0HC59d8vI/s1600/0315081344_001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfMwyGk9ZS-W12YmyilvSdIFA9sNQxqYmmN1Ig8FiPR498RWucHjoUwTg0ETHBWddw3Zzw17UHWmmj244BqWIEsjMfwx65YH8Nppv13i52PH6XNHtrtlgPhzKV6x18Uc8R00n0HC59d8vI/s400/0315081344_001.jpg" width="400" /></a></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-4219596682357500902.post-60667284042935027252011-11-07T15:00:00.000-08:002011-11-07T15:00:01.489-08:00Digitize and keep your audience involved<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivG6hIjIxRAkGQhkU_z-S6PsFWqRk_w_mmOuJBZdr1pcbVQ8OCYgUMUQG10EPEiCB7dZ27_a8ieP9KHDptbbiSoGYEVQtFArhgWeTaGABfV9kN4GRyE9MSL2p_Buj9Q5nC-MQt55zIA-4-/s1600/Picture+3.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivG6hIjIxRAkGQhkU_z-S6PsFWqRk_w_mmOuJBZdr1pcbVQ8OCYgUMUQG10EPEiCB7dZ27_a8ieP9KHDptbbiSoGYEVQtFArhgWeTaGABfV9kN4GRyE9MSL2p_Buj9Q5nC-MQt55zIA-4-/s320/Picture+3.png" width="137" /></a></div>SHN San Francisco, the Broadway touring platform for San Francisco, is doing something new and digital with the usual dance party that occurs at the end of the musical HAIR, which is <a href="http://shnsf.com/shows/hair" target="_blank">currently playing</a> in San Francisco. <a href="http://sanfrancisco.broadwayworld.com/article/SHN-Launches-Hair-eParty-20111024" target="_blank">SHNSF decided to record</a> the parties and make them available online for patrons to enjoy and share. Patrons can share videos, tag themselves in specific moments of the videos, and comment on the videos (and comments are posted to Facebook). The <a href="http://www.eparty.shnsf.com/" target="_blank">website</a> also includes easy to use links for buying tickets.<br />
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SHN obviously knows how to get the word out, and its tactics are keeping patrons involved online, which keeps SHN on their minds until the next touring show comes around.<br />
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<b><i>How have you used the internet and other digital methods? Do you have any specific tactics for keeping your audience involved?</i></b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-28160087518679744352011-11-06T22:40:00.000-08:002011-11-06T22:40:07.406-08:00Music, videos and digital copiesI love combos that come with DVDs, Blu-ray disc, and digital copy. They give you a lot more for your money - or at least they make you feel that way - so you're more likely to buy them. So why haven't music companies started doing this yet? Charge a little extra, but make it look like a good deal by offering to give the customer the MP3s for free to have the music immediately while you wait for the physical CD. After all, the physical CD is phasing out. It's all about digital now.Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-4219596682357500902.post-90108939462324267572011-11-04T14:00:00.000-07:002011-11-04T14:00:02.625-07:00Pic Tip Friday: All about the displayFor the next few weeks I will be posting short marketing tips based on various snap shots. They say that a picture is worth a thousand words, so see what you can learn from the photos I'll be posting.<br />
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Here's Pic Tip #1:<br />
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</div><b>Find creative ways to display your product or service.</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkF92EpACcZn0Qr9AbF8j162xobtvc9qc85upw4T-2TzE4H_No949jEmXllq2K58JwLbciDB_U0SLtdmTPyFvTAcsDWe3smLaeZ8r883gt8Mz7_QyhsFyscnk8Zf4G7ZE3O9g8Rjs9aR-k/s1600/Photo0527.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkF92EpACcZn0Qr9AbF8j162xobtvc9qc85upw4T-2TzE4H_No949jEmXllq2K58JwLbciDB_U0SLtdmTPyFvTAcsDWe3smLaeZ8r883gt8Mz7_QyhsFyscnk8Zf4G7ZE3O9g8Rjs9aR-k/s320/Photo0527.jpg" width="240" /></a></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-4219596682357500902.post-46818909228768091862011-11-03T17:14:00.000-07:002011-11-03T17:18:25.121-07:00Lessons from Chick-fil-A: Utilizing tricks and treats<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsAUiIFYoD7Y2zHqmQV7T1SbAzuthuSCNnk8s-2xkn5x9zrFQgVG-Is7LPlGhCHUCU5dwGl7I0SDaNfi3arkzSTP1XnjgIhLPRRX1SV0b6-anFBlbBd6Ekp1ObEXcQr6W-YQkRJyTBV5yA/s1600/Picture+5.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsAUiIFYoD7Y2zHqmQV7T1SbAzuthuSCNnk8s-2xkn5x9zrFQgVG-Is7LPlGhCHUCU5dwGl7I0SDaNfi3arkzSTP1XnjgIhLPRRX1SV0b6-anFBlbBd6Ekp1ObEXcQr6W-YQkRJyTBV5yA/s320/Picture+5.png" width="294" /></a></div><div style="text-align: left;">I love <a href="http://www.chick-fil-a.com/" target="_blank">Chick-fil-A</a>. Not only do they have great food, but they have great marketing and public relations, as well.</div><br />
The Chick-fil near Biola University (where I graduated from in May) took advantage of the youth demographic by reaching out to University students with special deals and events. The La Habra Chick-fil-A also has regular special deals for all customers and sends them out via text message if you sign up. One special deal involves giving away free food with the purchase of a large soda on rainy days.<br />
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For Halloween, this Chick-fil-A held a costume party for children. Photos were <a href="http://www.facebook.com/media/set/?set=a.10150380294208814.376547.131184493813&type=3" target="_blank">posted on Facebook</a> for voting. What better way is there to reach out to families than to give them the chance to brag about their kids?<br />
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<b><i>What special deals or events do you use to draw customers in?</i></b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-819299296728903752011-10-31T15:19:00.000-07:002011-10-31T15:19:47.153-07:00Halloween Social Media Treats and ScaresTalk about hilarious. This haunted mansion in Canada posts pictures of people being scared on its <a href="http://www.facebook.com/photo.php?fbid=10150094573861076&set=a.486013251075.267281.345669701075&type=3&theater" target="_blank">Facebook Account</a> for people to comment on and share. Their site traffic has gone up by 100,000 percent.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-80290651245898280422011-10-28T19:23:00.000-07:002011-10-28T19:23:57.510-07:00Google Finally Gets Rid of Google BuzzGoogle has <a href="https://mail.google.com/support/bin/answer.py?hl=en&ctx=mail&answer=1698228">announced</a> it will get rid of Google Buzz. It's about time. Buzz was pretty useless in the first place, and it was definitely unneeded once Google Plus came out.<br />
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<b><i>What do you think? Did you ever use Google Buzz?</i></b>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-4219596682357500902.post-65222658654020355672011-10-10T16:14:00.000-07:002011-10-10T16:16:01.924-07:00Netflix changes its mind.... againRemember my previous posts on Netflix's bad moves in <a href="http://starbrightbusiness.blogspot.com/2011/07/one-giant-bad-move-by-netflix.html">price hikes</a> and <a href="http://starbrightbusiness.blogspot.com/2011/09/netflix-redeems-itself-sort-of.html">splitting the streaming and dvd services</a>? Well now they've changed their mind again based on customer complaints and are staying the same, but keeping the price hikes.<br />
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I know they're trying to please customers, but even worse than making irrational, unpleasant changes is staying inconsistent in your brand by going back and forth of the teeter totter. Netflix has a lot of damage control to do, and the Marketing, Public Relations people aren't doing a good job at it so far.<br />
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<b><i>What do you think? Is Netflix making the right decisions?</i></b><br />
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Here's the letter Netflix sent out with its most recent announcements<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: x-small;">:</span><br />
<span class="Apple-style-span" style="background-color: white; font-family: arial, sans-serif; font-size: 13px;"></span><br />
<blockquote>Dear Harmony, </blockquote><blockquote>It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. <span class="Apple-style-span" style="background-color: white; font-family: arial, sans-serif; font-size: 13px;">This means no change: one website, one account, one password…in other words, no Qwikster. </span><span class="Apple-style-span" style="background-color: white; font-family: arial, sans-serif; font-size: 13px;">While the July price change was necessary, we are now done with price changes. </span><span class="Apple-style-span" style="background-color: white; font-family: arial, sans-serif; font-size: 13px;">We're constantly improving our streaming selection. We've recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we've added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS. </span><span class="Apple-style-span" style="background-color: white; font-family: arial, sans-serif; font-size: 13px;">We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.</span></blockquote><span class="Apple-style-span" style="background-color: white; font-family: arial, sans-serif; font-size: 13px;"><blockquote>Respectfully,<br />
The Netflix Team</blockquote></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-77754606860499588952011-10-08T04:01:00.000-07:002011-10-08T04:02:25.208-07:00The Advantage of Hands On MarketingPeople like hands on stuff. Look at the <a href="http://www.barnesandnoble.com/nook/index.asp?r=1&utm_medium=cpc&utm_campaign=Nook%20Top&utm_source=google&utm_term=nook&isIndexPage=1&cm_mmc=Google-_-Nook%20Top-_-Nook%20General%20-%20Exact-_-Nook&cm_mmca1=7f23e29e-b4b2-b188-8a80-000066723aec">Nook</a> vs. the <a href="http://www.amazon.com/dp/B0051QVESA/?tag=googhydr-20&hvadid=14076367675&ref=pd_sl_4fwpfwq2jg_b">Kindle</a>. You can go to your local Barnes and Noble and try the Nook out. But you have to buy the Kindle on faith. Give the customer a taste, and he's far more likely to crave your product in the future. Just look at Edmund in "The Chronicles of Narnia." He really liked his sweets, didn't he?<br />
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<b><i>What have you done to make your company or product more hands on and interactive? Are samples as effective as they seem?</i></b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4219596682357500902.post-49815620121155144152011-10-07T21:46:00.000-07:002011-10-07T21:46:18.314-07:00A Social Media Cheat Sheet<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_STM33UcRhZAG681Cf3tB9K6ukAxDu2xsLatorLc2l6YLlYSzVB4GRuOMMw5GzQrijIhwZMpc_BufNdV4rvDdY4FlYGyc_UfCZvFmwSbrfgyHCpotAmOW96UdYqfyBj8aArrNV9pU8-cO/s1600/comparison-google-plus.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_STM33UcRhZAG681Cf3tB9K6ukAxDu2xsLatorLc2l6YLlYSzVB4GRuOMMw5GzQrijIhwZMpc_BufNdV4rvDdY4FlYGyc_UfCZvFmwSbrfgyHCpotAmOW96UdYqfyBj8aArrNV9pU8-cO/s1600/comparison-google-plus.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>Visit <a href="http://www.sociableblog.com/2011/10/04/googleplus-cheatsheet-for-marketers/">Sociable Blog</a> (the original provider of this graphic) for the accompanying article.Unknownnoreply@blogger.com0