Reinventing and rebranding yourself

When it's old, don't be afraid to reinvent it. Just look at Simon Cowell. As American Idol got old and boring, he left and recreated it in the form of a new brand: The X Factor. We'll see how it goes for that show. Rebranding by creating a new product has worked for plenty of other companies before FOX.

Are rebranding and creating new products successful and reasonable actions? Will X Factor succeed and American Idol fail?

Want more money? Write a book!

Have you ever noticed that when a movie becomes successful, a line of books come shortly after. Disney did this with Pirates of the Caribbean. They created a series of young adult books about Jack Sparrow. I remember reading book versions of The Mummy Returns and Hallmark's Arabian Nights. And today I came across a new series of books based on the hit TV show Glee. You can visit the site for the book, which FOX advertised on Facebook, here.

How successful are these knock-off books? What have you done similar to this?