Amazon announces new color touch Kindle Fire

Amazon is releasing a series of new Kindles, including the color touch Kindle Fire, which is a cross between a Nook and an iPad. It includes the size and convenience of the Nook Color, but also the video and music capabilities of the iPad. It will certainly drive a lot of traffic to Amazon's non-book products such as its film streaming Prime service. And it has this Nook user wishing she could trade in her Nook Color for the Kindle Fire (not that I'm not grateful and satisfied with what I have). Plus it's cheaper ($199). And so are the other three new Kindles (as cheap as $79). Watch the video below for details.

What do you think? Is there a market for the Kindle Fire? Will it make things difficult for Nook Color? Will you be switching to Kindle now?

Why promoting events is important

Harmony Wheeler would like to share a passage from Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century "Since arts organizations are generally event-driven, it makes sense to dedicate significant resources to tools that can target your marketing effort to reach patrons around your event schedule"

Focusing on current patrons

Harmony Wheeler would like to share a passage fromBreaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century "Audience-development efforts need to recalibrate and move beyond the laser-beam focus of hunting down new patrons. Instead, what arts marketers should be doing is spending at least as much time and money nurturing existing audiences as they do finding new ones. As an example, arts organizations offer benefits to their donors, such as CDs, tote bags, discounts on gift shops, and the like. Why not use these same tactic"