Get your audience involved part 2

Yesterday we discussed the importance of getting your audience involved. Let's take that one step further.


If you want more followers.... get your audience to relate.
If you want more customers... get your audience to relate.
If you want more results......... get your audience to relate.

Think Broadway.com's "Word of Mouth" videos. The Broadway news site takes everyday people of all ages, sends them to shows, and then has them talk about the shows in a candid way. Because these people are not your typical New York Times reviewer, viewers can relate to them and trust them more.

Get your audience involved

If you want more followers.... get your audience involved.
If you want more customers... get your audience involved.
If you want more results......... get your audience involved.

I could go on, but I won't. You get the point. Contests, interesting content, discussion... GET YOUR AUDIENCE INVOLVED.

How to Succeed in Business Without Really Trying has done a good job of this. The Broadway show held a contest for its fans. See the winner in the video below: