Tips for best e-newsletter practice

E-mail newsletters are about more than making customers aware of events. You need to personalize them and send them out on a regular basis in order to make them feel genuine and to keep them from making it to the SPAM folder. Use intriguing headlines, but short headlines, and put the most important information "above the fold." Provide features and stories, how-to's, anything that isn't just boring events. Give readers a reason to open the email, and give them an even better reason to read the email and click on its links.

Harmony Wheeler would like to share a passage from Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century "If you're really committed to building a relationship with your patrons, you've got to send them engaging, relevant, and timely information that will grab their attention and bring them closer to your organization. You're going to need to think beyond the common practice of sending "e-mail blasts" that go out at the last minute to drive ticket sales"

Social Media Revolution: Electronics Taking Over How We Do Things

Social media, electronics, the web.... they're taking over how we do things, even for kindergardeners. Watch this video for some thought-provoking statistics. If it doesn't convince you to use social media in your marketing tactics... well, then, you're lost.

Why do you think technology and social media are so popular? How have they changed the way you do business?

Public Relations versus Marketing Part 2: Every job creates an impression

In the past, marketing focused on sales and public relations focused on internal and external publics. Marketing focused on one-way outbound communication of a message promoting sales. Public Relations focused on inbound and two-way communication, or interaction with publics, working to find out what the audience wants and finding ways to give it to them.

But today I tend to look at marketing as an overarching theme for sales, which focuses on the product, and public relations, which focuses on relationships. In fact, many sales and marketing professionals are finding that people are demanding that they be put before the product. Thus, many sales people/marketers are spending more time producing information unrelated to their products than they are spending promoting their products.

When you think about it, public relations has a part in every person’s life and in every person’s job, including that of the marketer, sales person, or advertisement manager. Every interaction, every ad creates an impression. While public relations can be used to promote sales, it can escape sales. Sales, however, cannot escape public relations. Marketing is the art of impressions.