Pic Tip Friday: Light it up

Pic Tip # 12: Light it up. Make it special. If something seems boring, make it exciting. LA Philharmonic does this with its Hollywood Bowl concerts that involve creative lighting and, on occasion, fireworks, as well as video screens that make it easier to see what's happening if you're sitting in the cheap seats.

Excitement is key to success

Harmony Wheeler would like to share a passage fromBreaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century "People connect emotionally with what you do because arts organizations fuel their passions. Approach them with this in mind. Your appeal to get them to sign up should be, "We're so excited about our upcoming events and we want to share this information with you on a regular basis."