| Harmony Wheeler would like to share a passage fromBreaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century
"People connect emotionally with what you do because arts organizations fuel their passions. Approach them with this in mind. Your appeal to get them to sign up should be, "We're so excited about our upcoming events and we want to share this information with you on a regular basis." |
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Thursday, June 16, 2011
Excitement is key to success
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