Friday, February 10, 2012

Wednesday, February 1, 2012

Target Your Audiences: Why Men Hate Going to Church

I just finished reading this book about why men either don't pay much attention in church or don't go at all. You don't have to be a Christian to realize the conclusion of the book: Males are not well represented in churches because they do not like the feminine qualities of the church. In other words, if churches would make changes to appeal to a larger audience that includes males and then market themselves to that male audience, male attendance might rise.

Knowing your target audience and developing ways to attract that audience matters.

What have you done to target audiences? Why do you think targeting audiences is important?

Friday, January 20, 2012

Pic Tip Friday: Light it up

Pic Tip # 12: Light it up. Make it special. If something seems boring, make it exciting. LA Philharmonic does this with its Hollywood Bowl concerts that involve creative lighting and, on occasion, fireworks, as well as video screens that make it easier to see what's happening if you're sitting in the cheap seats.