Adapting to the Changing Times: Becoming like Proteus

According to a blog post by Jayblock Companies, the god Proteus was known for two things:

1. "He was able to foretell / predict the future and…


2. He was able to change, adapt, and acclimate himself to successfully meet and thrive in the future that he envisioned."

While the blog post focused on the application of this to the job market, I find that this has equal application to public relations and marketing. Far too many companies are reluctant to change with the times. Newspapers have gone under because of their leadership's unwillingness to adapt and use modern technology.