Target Your Audiences: Why Men Hate Going to Church

I just finished reading this book about why men either don't pay much attention in church or don't go at all. You don't have to be a Christian to realize the conclusion of the book: Males are not well represented in churches because they do not like the feminine qualities of the church. In other words, if churches would make changes to appeal to a larger audience that includes males and then market themselves to that male audience, male attendance might rise.

Knowing your target audience and developing ways to attract that audience matters.


What have you done to target audiences? Why do you think targeting audiences is important?

Get your audience involved part 2

Yesterday we discussed the importance of getting your audience involved. Let's take that one step further.


If you want more followers.... get your audience to relate.
If you want more customers... get your audience to relate.
If you want more results......... get your audience to relate.

Think Broadway.com's "Word of Mouth" videos. The Broadway news site takes everyday people of all ages, sends them to shows, and then has them talk about the shows in a candid way. Because these people are not your typical New York Times reviewer, viewers can relate to them and trust them more.