Harmony Wheeler would like to share a passage fromBreaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century
"you may find that the direct-mail piece brings in the same amount of revenue as e-mail, but with e-mail your ROI is much higher" |
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Showing posts with label Direct Mail. Show all posts
Showing posts with label Direct Mail. Show all posts
Tuesday, June 14, 2011
E-mail versus direct mail
Labels:
Arts Marketing,
Breaking the Fifth Wall,
Direct Mail,
e-mail,
Email,
Email versus direct mail,
Marketing,
Return on Investment,
ROI
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