Focusing on current patrons

Harmony Wheeler would like to share a passage fromBreaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century "Audience-development efforts need to recalibrate and move beyond the laser-beam focus of hunting down new patrons. Instead, what arts marketers should be doing is spending at least as much time and money nurturing existing audiences as they do finding new ones. As an example, arts organizations offer benefits to their donors, such as CDs, tote bags, discounts on gift shops, and the like. Why not use these same tactic"

The importance of family entertainment

I used to think of concerts, shows and other programs billed as "family entertainment" as a way of differentiating them from more adult-oriented programs, but having "family entertainment" is more essential to the success of the arts industry than some of us may realize. After all, it's another way to educate the future generations on the importance and excitement of the arts.

It is our job as theatre administrators to fill the gap left by education cuts.