Friday, December 30, 2011
Friday, December 23, 2011
Friday, December 16, 2011
Friday, December 9, 2011
Friday, December 2, 2011
Friday, November 25, 2011
Friday, November 18, 2011
Tuesday, November 15, 2011
Be the first to establish your brand, and you'll live long and well.
Friday, November 11, 2011
Monday, November 7, 2011
SHN obviously knows how to get the word out, and its tactics are keeping patrons involved online, which keeps SHN on their minds until the next touring show comes around.
How have you used the internet and other digital methods? Do you have any specific tactics for keeping your audience involved?
Sunday, November 6, 2011
Friday, November 4, 2011
Here's Pic Tip #1:
Thursday, November 3, 2011
The Chick-fil near Biola University (where I graduated from in May) took advantage of the youth demographic by reaching out to University students with special deals and events. The La Habra Chick-fil-A also has regular special deals for all customers and sends them out via text message if you sign up. One special deal involves giving away free food with the purchase of a large soda on rainy days.
For Halloween, this Chick-fil-A held a costume party for children. Photos were posted on Facebook for voting. What better way is there to reach out to families than to give them the chance to brag about their kids?
What special deals or events do you use to draw customers in?
Monday, October 31, 2011
Friday, October 28, 2011
What do you think? Did you ever use Google Buzz?
Monday, October 10, 2011
I know they're trying to please customers, but even worse than making irrational, unpleasant changes is staying inconsistent in your brand by going back and forth of the teeter totter. Netflix has a lot of damage control to do, and the Marketing, Public Relations people aren't doing a good job at it so far.
What do you think? Is Netflix making the right decisions?
Here's the letter Netflix sent out with its most recent announcements:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password…in other words, no Qwikster. While the July price change was necessary, we are now done with price changes. We're constantly improving our streaming selection. We've recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we've added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS. We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.
The Netflix Team
Saturday, October 8, 2011
What have you done to make your company or product more hands on and interactive? Are samples as effective as they seem?
Friday, October 7, 2011
Saturday, October 1, 2011
If you want more followers.... get your audience to relate.
If you want more customers... get your audience to relate.
If you want more results......... get your audience to relate.
Think Broadway.com's "Word of Mouth" videos. The Broadway news site takes everyday people of all ages, sends them to shows, and then has them talk about the shows in a candid way. Because these people are not your typical New York Times reviewer, viewers can relate to them and trust them more.
Friday, September 30, 2011
If you want more customers... get your audience involved.
If you want more results......... get your audience involved.
I could go on, but I won't. You get the point. Contests, interesting content, discussion... GET YOUR AUDIENCE INVOLVED.
How to Succeed in Business Without Really Trying has done a good job of this. The Broadway show held a contest for its fans. See the winner in the video below:
Thursday, September 29, 2011
Wednesday, September 28, 2011
A few months ago, Whoopi Goldberg gave away all the money from one performance of Sister Act the Musical to President Obama's reelection campaign. For me, this felt a bit off the right track. If I were a patron, I wouldn't want to give my money to a political cause. I'd be going to the show for pure entertainment. But then again, it is Goldberg's money to be giving away. But considering where that money came from, she had better be sure all her patrons that night and her cast actually support Obama. And if you bring politics into a show, that may affect what patrons are willing to give you their business in the future.
How to Succeed in Business Without Really Trying is doing a similar benefit for the non-profit Trevor Project, which "saves the lives' of LGBT youth considering suicide. It's a little less political of a cause, it has a good front of saving lives, and How to Succeed star Daniel Radcliffe has been supporting the project for some time, but it's still controversial.
Then there's Broadway Cares - Equity Fights AIDS. A yearly time during which stars collect donations from patrons after each show to go toward fighting AIDS.
These are all causes that could have a negative or positive spin depending on your political and moral beliefs. Is there a line you cross that could affect your business more negatively than positively? Obviously, you can't please everyone. A newspaper will choose to front one political candidate, but not all of the newspaper staff will support that candidate.
From a business perspective, the number one thing you can do is consider who your audience is and how they will respond to the cause you are collecting money for. If you're doing a benefit for personal reasons, then I suppose you have to stand up for what you have to stand up for, but if you're going to consider how it will affect your business, look for the benefits and causes that will give you a positive spin with your audiences.
Tuesday, September 27, 2011
The Met is also capitalizing on being the first to offer a unique kind of streaming - streaming of operas. So, think about how what you can be first in.
How have you made your organization more accessible?
Tuesday, September 20, 2011
In the Broadway world, a star often carries a show. Take "How to Succeed in Business without Really Trying." They've gone from Harry Potter star Daniel Radcliffe to Glee star Darren Criss to the coming pop star Nick Jonas. All these stars keeps the not-so-amazing show going.
Who are you getting to speak for your organization or business? Is it better to have a famous spokesperson? Or to have your employees and customers be your spokespeople?
Monday, September 19, 2011
Now, Netflix co-founder, Read Hastings, has sent out an apology letter to all members and opened a forum for discussion on a similar blog post. Watch the video announcement at the end of this post. Here's an excerpt:
It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming and the price changes. That was certainly not our intent, and I offer my sincere apology. Let me explain what we are doing.Turns out, Netflix is renaming its direct mail service Quixster and keeping the name Netflix for streaming.
We realized that streaming and DVD by mail are really becoming two different businesses, with very different cost structures, that need to be marketed differently, and we need to let each grow and operate independently.Personally, I don't like the new Quickster logo, but I understand their reasoning, branding-wise. They would have been smart to hold off changing prices until the announcement about the new brand, though. It might have saved them a lot of complaints.
The problem remains, however, that people like things simple. Netflix was the original "have movies sent to your home" service, and it was one of the first to offer streaming of movies online. I think a lot of people liked Netflix because it combined the two and made it simple. If Netflix wanted its new branding to work, it would have kept the Netflix name for both streaming and direct mail, but started a new streaming/instant brand and worked that up separately without the Netflix association. Then they could have slowly weaned out the instant on Netflix and referred people to the new brand.
So, while this new announcement and apology has redeemed Netflix in some ways, it has made things worse for them in other ways.
What do you think? Where did Netflix go wrong? Did they have the right idea for all these changes?
Please retweet and share.
Wednesday, September 7, 2011
The way things are so open today, it's probably a good idea to have some leniency. And if you beat the customer to it by providing your own media (i.e. videos, photos, etc), maybe people won't be as inclined to break the rules. So point number 3 from yesterday's post is Get Involved and Be Modern!
There's a similar controversy over whether fans should be able to write fan fiction because fan fiction infringes on copyright.
Thoughts? What is your opinion on the great copyright versus social media "war"?
Tuesday, September 6, 2011
Turns out, I had to check my camera in with Security. This worried me because I was not sure if I would have enough time after the concert to pick up my camera and get to the park-and-ride bus before it left. I was also irritated because there were plenty of point and shoot and iPhone cameras allowed in that could take just as good of pictures as my SLR depending on how close you are to the stage.
A few take-aways:
- Make your policies as clear as possible - don't save them for the fine print, and organize them clearly on your website. On this point, the Hollywood Bowl fails.
- Follow the example of Hollywood Bowl: If you have customers complaining, handle them calmly, refer them to a customer service line, and offer a secure place for them to take their things.
- Read tomorrow's post for point number 3 on social media and multimedia.
Thursday, August 18, 2011
Please ReTweet and Facebook this post.
Monday, August 15, 2011
Wednesday, July 13, 2011
Tuesday, July 12, 2011
We are separating unlimited DVDs by mail and unlimited streaming into two separate plans to better reflect the costs of each. Now our members have a choice: a streaming only plan, a DVD only plan, or both.
Your current $9.99 a month membership for unlimited streaming and unlimited DVDs will be split into 2 distinct plans:
Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month
Plan 2: Unlimited DVDs, 1 out at-a-time (no streaming) for $7.99 a month
Your price for getting both of these plans will be $15.98 a month ($7.99 + $7.99). You don't need to do anything to continue your memberships for both unlimited streaming and unlimited DVDs.
These prices will start for charges on or after September 1, 2011.
You can easily change or cancel your unlimited streaming plan, unlimited DVD plan, or both, by going to the Plan Change page in Your Account.
We realize you have many choices for home entertainment, and we thank you for your business. As always, if you have questions, please feel free to call us at 1-888-357-1516.
–The Netflix Team
Monday, July 11, 2011
Back in March, I wrote about a bad experience I had at a Carl's Junior. I later learned that the problem wasn't that the people at the restaurant were being rude, but that CJs had a certain policy that the restaurant managers were going by. Rather than just outright demanding I return the food when it was their fault their ATM machine was not working and they hadn't warned me, they should have told me the corporate Carl's Junior policy. Then, I would have been fine with what was happening and taken my concerns to the corporate offices, rather than yelling at the nice people at the restaurant.Lesson #1. When a customer complains, apologize, but make your policies clear.Lesson #2. When making your policies, do your best to be reasonable. It will avoid a lot of problems and a lot of complaining customers.
1) When a customer complains, apologize, but make your policies clear.2) When making your policies, do your best to be reasonable. It will avoid a lot of problems and a lot of complaining customers.
Friday, July 8, 2011
Thursday, July 7, 2011
Wednesday, July 6, 2011
Tuesday, July 5, 2011
Saturday, July 2, 2011
Friday, July 1, 2011
"E-mail, like all other marketing tools, requires strategic and creative planning. Sending out an occasional e-mail message or blasting patrons with a series of frequent e-mail promotions when, for example, the organization wants to announce a special program or sell a large number of tickets to a production that has not sold well to date will not sustain interest and loyalty for very long. Each organization should develop an overall plan for e-mail marketing, just as it does for advertising, regular mailings, public relations, and other marketing efforts."
Thursday, June 30, 2011
Wednesday, June 29, 2011
Monday, June 27, 2011
Sunday, June 26, 2011
Friday, June 17, 2011
"Google recently released the results of a smartphone-user survey it conducted... at the end of 2010. Among the key findings was the mobile consumers are particularly responsive to all kinds of advertising. ... More than 70 percent conduct searches on their phones after exposure to an ad... and nearly half of the 5,000 respondents (49 percent) said they'd used their phones to make actual purchases after seeing or hearing an ad."
Thursday, June 16, 2011
Tuesday, June 14, 2011
Monday, June 13, 2011
Sunday, June 12, 2011
I agree completely with the article (plus I love Glenn Beck). I have friends who have been watching his FOX show on YouTube because they don't have the money for Cable, but this may be closer to home for them and more worth their money, especially with the convenience of having it on-demand.
Also - great thoughts on the disappearing gatekeepers. With online content, you can control things yourself - it's just a matter of using the right techniques to make sure you're not lost in the crowd.
Thursday, June 9, 2011
|Harmony Wheeler would like to share a passage fromBreaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century
"Audience-development efforts need to recalibrate and move beyond the laser-beam focus of hunting down new patrons. Instead, what arts marketers should be doing is spending at least as much time and money nurturing existing audiences as they do finding new ones. As an example, arts organizations offer benefits to their donors, such as CDs, tote bags, discounts on gift shops, and the like. Why not use these same tactic"
Monday, May 23, 2011
The technique goes like this:
1) Something breaks in the news.
2) Then, everyone wants to put some context around the story. The journalists are looking in real-time to find "the second paragraph."
3) Your job is to instantly get your story or idea out there if you can add to what’s being written and provide that perfect second paragraph.
Tuesday, May 17, 2011
The conference, titled “Beyond Digital: What Matters Now” and held at CBS Studios, focused on the front lines of change and how that impacts a connected world.
Keynote speaker Kelly said the changes in new media can be described in six words: screening, interacting, sharing, flowing, accessing and generating.
Kelly said the screen has become a common denominator, noting that 20 years ago watching a movie on a phone was unthinkable. Thus, Christians are moving toward becoming people of the screen rather than people of the book. Those screens are also becoming more interactive with cameras on both sides of iPads and software that can track where your eyes give the most attention on a website.
“Everything we make have eyes in them,” Kelly said. “They’re looking out. They’re seeing the world, and that means they can understand where they’re being used. They can see the environment in which they’re being used. They can begin to respond in some ways to not just you, but also your environmental context in which you are watching something.”
In addition to having an interactive nature, Kelly said new media encourages sharing through social media.
“There’s a long line of things we’ve begin to share that people said we would never share,” Kelly said. “When you share, you amplify the power. Anything that can be shared will be shared. That’s where we’re going.”
Power and value also comes in different forms today because things being generated are free more often than not, Kelly said, calling the Internet the “world’s largest copying machine.”
Kelly said information today is flowing, or taking the form of streams of information such as what is found in RSS feeds and on Facebook walls. In a world where everything is so accessible, that very accessibility becomes valuable.
“It turns out that if it’s not on Netflix streaming, we’re not watching,” Kelly said. “Why should I buy if I can have instant access? I’m not buying music, I’m subscribing... purchasing access to the entire library.”
Kelly said there is a shift from ownership to access, and the power will be with those who are providing access, not sales. Value comes in things that can’t be copied such as immediacy, personalization, authentication, findability, embodiment, interpretation, accessibility, attention and connection.
Saturday, May 14, 2011
Friday, May 13, 2011
Wednesday, May 11, 2011
Popular airline trends in customer service and marketing and why Copa Airlines does not meet those standards
Monday, May 9, 2011
Wednesday, April 20, 2011
Tuesday, April 19, 2011
Monday, April 18, 2011
Friday, April 15, 2011
Thursday, April 14, 2011
Wednesday, April 13, 2011
"The lack of arts education in the schools in recent decades has created at least one generation of young adults who feel that the arts are not for them, that the arts are elitist and something not easily accessed or appreciated." (page 13)
Tuesday, April 12, 2011
Being in the Yellow Book is like advertising in a book... that is closed most of the time. #transform (via @stacieverbic)
Good marketers have a social media presence, not a resume. A sweet blog is more telling than a degree. #transform (via @RachelGettingIt)
Don't be pushy. "Buy, buy, buy" will result in "bye, bye, bye." #transform (via @elumic)
No time to create content = no time to make money. #transform (via @lightbodymedia)
If Google can't find you, neither can prospective customers. #transform (via @seibways)
Monday, March 28, 2011
To whom it may concern:
My name is Harmony Wheeler. On Sunday, March 27 around 4:30 p.m., I went to the Carl's JR on Rosecrans Ave in La Mirada, CA. I ordered a 20 piece chicken strip box, a 5 piece chicken strip, and a large fry.
I had more than enough money on my debit and credit cards to pay for the meals. The store's credit machine "server" went out, however. It appeared that I was the first this happened to, since they gave me no warning and at first made it out to be my fault until they tested several cards and realized it was the machine's fault.
I told the worker I didn't have enough cash to pay. After he talked to his supervisor, he said I would have to give the food back. After I complained (pointing out that they would only throw the food away if they took it back, that it was not my fault or my card's fault that the credit machine was not working, that I was the first it happened to and thus they owed me an apology and the food I ordered, and that they could easily tell everyone after me that the credit card machine was not working and avoid further incidences) they insisted I give at least $10 for the meal. I did not have that much. I searched my wallet and found 7 one dollar bills. They eventually accepted my $7, cleaning me out for what I had. The whole of it took at least 15 minutes, if not more. On top of this, they made me feel guilty in front of my friend who was with me.
I am a public relations professional, and I know what good and bad service is. The customer is always right. When you're in the wrong, give the customer their food for free without fighting or cleaning their wallets out. I was very offended by the poor service offered at this Carl's JR. That particular Carl's JR has lost my business forever. Carl's JR as a whole will not see my business for a while.
I hope you will take this complaint into consideration. I do not know what other Carl's JRs are like, but if this happens to others, I'm sure you will lose their business, as well.
Thank you for your time. I'm sure that Carl's JR as a whole has better public relations than this one restaurant has.
Monday, March 14, 2011
- Do you let the facts get in the way of a good story?
- What do you do with people who disagree with you... do you call them names in order to shut them down?
- Are you open to multiple points of view or you demand compliance and uniformity?
- How often are you able to change your position?
- If someone else can get us there faster, are you willing to let them?
Wednesday, February 16, 2011
But today I tend to look at marketing as an overarching theme for sales, which focuses on the product, and public relations, which focuses on relationships. In fact, many sales and marketing professionals are finding that people are demanding that they be put before the product. Thus, many sales people/marketers are spending more time producing information unrelated to their products than they are spending promoting their products.
When you think about it, public relations has a part in every person’s life and in every person’s job, including that of the marketer, sales person, or advertisement manager. Every interaction, every ad creates an impression. While public relations can be used to promote sales, it can escape sales. Sales, however, cannot escape public relations. Marketing is the art of impressions.
Tuesday, February 15, 2011
My recent internship with Sierra Repertory is another example of integrated communications. I worked under a one-person marketing department. My supervisor performed all the duties of the typical public relations professional and more, yet she was given the title of Marketing Director. Maybe this is just a misunderstanding of what marketing is, or maybe marketing and public relations are more alike than we realize.
Are marketing and public relations similar? The same? Integrated? What's your take?
Sunday, February 13, 2011
A new study from the University of Massachusetts’ Dartmouth Center for Marketing Research finds that the top thriving companies nationwide are rapidly turning to social networking sites, relying on them as a marketing tool that is no longer considered a nuisance — but a virtue — in the workplace.Read more at the Boston Herald.
Saturday, February 12, 2011
Via: Online IT Degree