Showing posts with label Reaching Teens. Show all posts
Showing posts with label Reaching Teens. Show all posts

Friday, April 15, 2011

Reaching the younger audience... without ads

According to "Arts Marketing Insights" by Joanne Scheff Bernstein, Teens are extremely marketing savvy, "having been exposed to more than 1,200 advertising messages per day."

Therefore, advertising needs repetition for the audience to notice, but because there are so many ads out there, advertising may not be your best route. True awareness likely comes from other sources like publicity and branding.

How do you reach the younger generation aside from ads?