Pic Tip Friday: Use bait

Pic Tip # 15: Catch some customers with bait they will bite.

Pic Tip Friday: Visibility

Pic Tip # 14: Put it where people can see it.

Pic Tip Friday: Samples and try outs

Pic Tip # 13:  Let them try it on.

Pic Tip Friday: Light it up

Pic Tip # 12: Light it up. Make it special. If something seems boring, make it exciting. LA Philharmonic does this with its Hollywood Bowl concerts that involve creative lighting and, on occasion, fireworks, as well as video screens that make it easier to see what's happening if you're sitting in the cheap seats.

Pic Tip Friday: Community

Pic Tip # 11: Find a way to make a communal experience. People like fellowship and community. It's more fun when there's someone to do it with.

Pic Tip Friday: I'll scratch your back if you scratch mine

Pic Tip # 10: Make partnerships. This pic is of a wall of fliers for different Bay Area theater companies. But it is found at Hillbarn Theatre. 

Pic Tip Friday: Be the first, brand something unqiue

Pic Tip # 9: Create a unique product. Be the first to brand a genre. Do something different. Combine two genres or two things to make something interesting and new.

Pic Tip Friday: Jokes - Have Fun

Pic Tip # 8: Do something fun and unique.

Pic Tip Friday: Be aware of the times

Pic Tip #7: Be aware of the times and take advantage of current trends or events that might give a new or creative spin to your product, business or service.

Pic Tip Friday: Details, details, details.

Pic Tip # 6: Keep the details in mind.

Pic Tip Friday: Make your attributes shine

Pic Tip #5: Find a way to make your best attributes shine. In this picture, my dad has shaved the rest of his hair to make himself completely bald. His "bald spot" is one of my favorite things about him.

Pic Tip Friday: Where the action is

Pic Tip # 4: Put yourself or your product or service in the middle of where the action is (like TKTS in Times Square).

Pic Tip Friday: Reinvent

Pic Tip # 3: Reinvent (like Lincoln Center did), but without completely throwing out the original. Slow change is better than huge change all at once.

Pic Tip Friday: Extraordinary Placement

Pic Tip # 2: Put your product somewhere out of the ordinary where it will stand out.

Pic Tip Friday: All about the display

For the next few weeks I will be posting short marketing tips based on various snap shots. They say that a picture is worth a thousand words, so see what you can learn from the photos I'll be posting.

Here's Pic Tip #1:

Find creative ways to display your product or service.