Target Your Audiences: Why Men Hate Going to Church
I just finished reading this book about why men either don't pay much attention in church or don't go at all. You don't have to be a Christian to realize the conclusion of the book: Males are not well represented in churches because they do not like the feminine qualities of the church. In other words, if churches would make changes to appeal to a larger audience that includes males and then market themselves to that male audience, male attendance might rise.
Knowing your target audience and developing ways to attract that audience matters.
What have you done to target audiences? Why do you think targeting audiences is important?