Pic Tip Friday: Use bait

Pic Tip # 15: Catch some customers with bait they will bite.

Pic Tip Friday: Visibility

Pic Tip # 14: Put it where people can see it.

Target Your Audiences: Why Men Hate Going to Church

I just finished reading this book about why men either don't pay much attention in church or don't go at all. You don't have to be a Christian to realize the conclusion of the book: Males are not well represented in churches because they do not like the feminine qualities of the church. In other words, if churches would make changes to appeal to a larger audience that includes males and then market themselves to that male audience, male attendance might rise.

Knowing your target audience and developing ways to attract that audience matters.


What have you done to target audiences? Why do you think targeting audiences is important?

Pic Tip Friday: Samples and try outs

Pic Tip # 13:  Let them try it on.

Pic Tip Friday: Light it up

Pic Tip # 12: Light it up. Make it special. If something seems boring, make it exciting. LA Philharmonic does this with its Hollywood Bowl concerts that involve creative lighting and, on occasion, fireworks, as well as video screens that make it easier to see what's happening if you're sitting in the cheap seats.

Pic Tip Friday: Community

Pic Tip # 11: Find a way to make a communal experience. People like fellowship and community. It's more fun when there's someone to do it with.

Pic Tip Friday: I'll scratch your back if you scratch mine

Pic Tip # 10: Make partnerships. This pic is of a wall of fliers for different Bay Area theater companies. But it is found at Hillbarn Theatre.