Sunday, June 12, 2011

Glenn Beck's successful marketing tactics leading the way

HubSpot has a great article on the brilliant marketing of Glenn Beck's new online TV network.

My thoughts:

I agree completely with the article (plus I love Glenn Beck). I have friends who have been watching his FOX show on YouTube because they don't have the money for Cable, but this may be closer to home for them and more worth their money, especially with the convenience of having it on-demand.

Also - great thoughts on the disappearing gatekeepers. With online content, you can control things yourself - it's just a matter of using the right techniques to make sure you're not lost in the crowd.

Go here to read the full article.

No comments:

Post a Comment