I love Chick-fil-A. Not only do they have great food, but they have great marketing and public relations, as well.
The Chick-fil near Biola University (where I graduated from in May) took advantage of the youth demographic by reaching out to University students with special deals and events. The La Habra Chick-fil-A also has regular special deals for all customers and sends them out via text message if you sign up. One special deal involves giving away free food with the purchase of a large soda on rainy days.
For Halloween, this Chick-fil-A held a costume party for children. Photos were posted on Facebook for voting. What better way is there to reach out to families than to give them the chance to brag about their kids?
What special deals or events do you use to draw customers in?