Yesterday we discussed the importance of getting your audience involved. Let's take that one step further.
If you want more followers.... get your audience to relate.
If you want more customers... get your audience to relate.
If you want more results......... get your audience to relate.
Think Broadway.com's "Word of Mouth" videos. The Broadway news site takes everyday people of all ages, sends them to shows, and then has them talk about the shows in a candid way. Because these people are not your typical New York Times reviewer, viewers can relate to them and trust them more.