Giving reporters the followup they want

Great tip from David Meerman Scott at Web Ink Now: Reporters are going to be looking for the followup, so be ahead of the game and be prepared to give them a followup.

Meerman Scott writes,

The technique goes like this:

1) Something breaks in the news.

2) Then, everyone wants to put some context around the story. The journalists are looking in real-time to find "the second paragraph."

3) Your job is to instantly get your story or idea out there if you can add to what’s being written and provide that perfect second paragraph.

Read more at Web Ink Now.