Monday, May 9, 2011

Exclusive rights equals great publicity

Sometimes the best way to get the word out is to gain as much publicity as possible. Other times you can build excitement for your product or service by offering something exclusive to one media outlet.

Take The Book of Mormon musical, for example. The cast recording comes out in June, but the entire recording has been made exclusively available at NPR for your listening pleasure. This has subsequently gained the show publicity for its recording via publications like reporting on the exclusive release.

What's the better route? Aiming for wide publicity? Or offering something exclusive?

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