Choosing the right person to represent your product is everything. Honda recently switched from a cartoon man to using the humor an charm of Patrick Warburton. Right choice? I don't know. But it made me laugh.
In the Broadway world, a star often carries a show. Take "How to Succeed in Business without Really Trying." They've gone from Harry Potter star Daniel Radcliffe to Glee star Darren Criss to the coming pop star Nick Jonas. All these stars keeps the not-so-amazing show going.
Who are you getting to speak for your organization or business? Is it better to have a famous spokesperson? Or to have your employees and customers be your spokespeople?