Monday, October 10, 2011

Netflix changes its mind.... again

Remember my previous posts on Netflix's bad moves in price hikes and splitting the streaming and dvd services? Well now they've changed their mind again based on customer complaints and are staying the same, but keeping the price hikes.

I know they're trying to please customers, but even worse than making irrational, unpleasant changes is staying inconsistent in your brand by going back and forth of the teeter totter. Netflix has a lot of damage control to do, and the Marketing, Public Relations people aren't doing a good job at it so far.

What do you think? Is Netflix making the right decisions?

Here's the letter Netflix sent out with its most recent announcements:

Dear Harmony,  
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password…in other words, no Qwikster. While the July price change was necessary, we are now done with price changes. We're constantly improving our streaming selection. We've recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we've added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS. We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.
The Netflix Team

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