For example, Disney has given one family a special treat and posted photos of it on their blog. The blog reads:
...this year we teamed up with Sylvania andCHOC Children’s to take the magic of the holiday season from the Resort to the home of one special little girl and her family. Adela Jauregui, 8, a patient at CHOC Children’s, and her family watched as their home lit up with more than 6,200 lights and Disney-themed décor.
What a great way to bless others and bring attention to yourself at the same time. The real challenge is to find a way to do this all year in unique ways that please and bring in customers.
How have you used special causes to promote your company?