Wednesday, April 20, 2011
iTunes U: Giving back by putting out information
If you ever doubt the effectiveness of promoting your category by giving your audience relevant information and educating your audience, just look at iTunes University. Apple delivers free content, free educational content, and, consequently, brings in new customers. This is also a great example of referring your audience to other services and companies that can serve them.
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Posting podcasts to iTunes U could promote a website, promote a business, position you as a subject matter expert, and even raise your websites ranking in the search engines.
ReplyDeleteWhat does it take to post a podcast to iTunes U?