Make decisions easy for customers

In my last two posts I talked about using newsletters to make it easy for customers to find and buy your products. It's important to note that in a society where the economy is bad and people are looking for deals, customers will be comparing products, and it's up to you to make the final decision, hopefully one in your favor, easy for the customer.

Amazon has a simple way of doing this. To keep the customer on their own site, Amazon compares products for customers. More specifically, it compares reviews of products. The customer does not have to go searching through the many reviews on a product. Rather, he can view the best and the worst review at the same time.

How do you make the final decision easier for your customers?