Newsletters Part 4: Making your blog or newsletter successful

Making your company's blog or newsletter effective drives traffic to your website and gains the confidence of your customers. Drew Zagorski has some great advice on making your newsletter successful. On his "Left Brain Right Brain" blog, he writes newsletters should:

• Position you as a thought leader
• Remain in front of your audience
• Drive traffic to your website
• Enhance your relevance in search engines
• Increase your presence in the social network space
• Promote not only your business but the business of the people who you do business with
• Present sales offers to drive sales

Zagorski goes into more detail on his blog.

In your mind, what makes a successful newsletter? How do you drive traffic to your site?

Read Newsletters Part 1: Know the audience you're writing to

Read Newsletters Part 2: Use simplicity to sell your product

Read Newsletters Part 3: Amazon's product suggestions