Zagorski goes into more detail on his blog.
- Position you as a thought leader
- Remain in front of your audience
- Drive traffic to your website
- Enhance your relevance in search engines
- Increase your presence in the social network space
- Promote not only your business but the business of the people who you do business with
- Present sales offers to drive sales
In your mind, what makes a successful newsletter? How do you drive traffic to your site?
Read Newsletters Part 1: Know the audience you're writing to
Read Newsletters Part 2: Use simplicity to sell your product
Read Newsletters Part 3: Amazon's product suggestions