Ad spending on social networks in US will reach $3.08 billion mark by the end of 2011, according to revised estimates by eMarketer. This years estimated spending would be 55% ($1.99 billion) higher than what advertisers spent on social networking sites in 2010.
The rising popularity of social networking ads on sites such as Facebook and Twitter, in addition to the services Google Adwords provides, makes online ads something worth considering. But the increased popularity equals increased competition.
Does the increased competition in social networking ads make the online ad tool useless? What tools do you use to make your ads stand out?